The client: Constellation Financial Software, a B2B SaaS company that provides software solutions to the leasing and asset financing industry.
The need: Sales sheets for four CFS products to communicate each product’s benefits, features and value prop.
Identify three key benefits for each product, support each one with relevant product features, and tie it all back to value provided for the customer.
✔ Easy-to-scan content summarizes information in one page
✔ Key benefits highlighted using minimal text to convey main selling features
✔ Headline neatly summarizes main value proposition