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The client: Constellation Financial Software, a B2B SaaS company that provides software solutions to the leasing and asset financing industry.

The need:

Following a rebranding, Constellation Financial Software (CFS) needed a comprehensive marketing piece that clearly and succinctly explains its unique value proposition and software solutions using accessible language.

The plan:

Develop a brochure that uses concise, but impactful copy to highlight the most important information. Feature the value prop upfront and break up content into tightly focused subsections, making the information easy to digest.

The result:

✔  Value prop is highlighted upfront, so readers immediately understand the benefits of partnering with CFS

✔  Dividing the content into smaller subsections makes it easy to consume 

✔  Use of iconography and visual copy breaks makes finding relevant info fast and easy