The client: Gay Lea Foods*, a dairy products co-operative in Canada.
The need: Showcase the versatility of Gay Lea’s dairy products through entertaining content centered around relevant topics.
The plan: Develop theme-based articles that highlight Gay Lea products and recipes while providing readers with helpful suggestions and ideas.
✔ Articles featured on the Gay Lea website and newsletter promote Gay Lea products within the context of topical editorial content
✔ Articles feature interview with registered dietitian, lending authority and credibility
✔ Embedded recipe links direct users to the Gay Lea website for more in-depth information
*All work for Gay Lea Foods is through an agency.